Inside CX

Trends, deep dives and practitioner stories from the AI contact center.

Product

WhatsApp Business Calling, explained without the hype

For years, the rule was simple: on the WhatsApp business platform you wrote, you didn't talk. The call button, for company numbers, simply didn't exist. Since July 2025 it does. WhatsApp Business Calling arrived with the general availability of the API, and with it something traditional phone lost long ago: the customer knowing who's calling before they pick up.

AI 3 min read

Robotic Process Automation and the Contact Centre

Robotic Process Automation and the Contact Centre. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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Customer Experience 6 min read

Top 10 Customer Engagement Trends for 2016

Top 10 Customer Engagement Trends for 2016. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact center.

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Customer Experience 3 min read

5 Tips for Optimizing Customer Feedback Surveys

5 Tips for Optimizing Customer Feedback Surveys. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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Product 3 min read

The Power of Live Chat for Online Customer Service

The Power of Live Chat for Online Customer Service. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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Contact Center 3 min read

5 Tips for Employee Engagement in the Contact Center

5 Tips for Employee Engagement in the Contact Center. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible…

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Product 4 min read

6 Key Words for Driving Social Media Engagement

6 Key Words for Driving Social Media Engagement. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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Customer Experience 3 min read

5 Tips for Communicating with Unhappy Customers

5 Tips for Communicating with Unhappy Customers. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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Contact Center 3 min read

5 Ways to Drive Productivity in the Contact Center

5 Ways to Drive Productivity in the Contact Center. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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