Inside CX

Trends, deep dives and practitioner stories from the AI contact center.

Product

WhatsApp Business Calling, explained without the hype

For years, the rule was simple: on the WhatsApp business platform you wrote, you didn't talk. The call button, for company numbers, simply didn't exist. Since July 2025 it does. WhatsApp Business Calling arrived with the general availability of the API, and with it something traditional phone lost long ago: the customer knowing who's calling before they pick up.

Customer Experience 3 min read

The Growing Force of Social Customer Service

The Growing Force of Social Customer Service. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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Customer Experience 3 min read

Plan your future. Making 2016 count.

Plan your future. Making 2016 count.. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact center.

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Customer Experience 3 min read

The Dynamic Force of Video in Customer Experience

The Dynamic Force of Video in Customer Experience. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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Product 3 min read

Omnichannel Drives Seamless Customer Experience

Omnichannel Drives Seamless Customer Experience. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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Customer Experience 4 min read

How Do You Define Excellent Customer Service?

How Do You Define Excellent Customer Service?. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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Contact Center 4 min read

How to Measure First Call Resolution

How to Measure First Call Resolution. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact center.

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