Inbound calls from the chat
Customers call with one tap, free of charge. The call comes in like any other: queues, priorities, supervision.
WhatsApp Business Calling
Your customers' favorite channel now has a voice
Let customers call you straight from WhatsApp and answer those calls in your contact center, with the full conversation context. Chat and voice in one thread, no app-switching.
Verified call
Your brand on the customer's screen
One channel
Five ways to talk, one single thread
Be where your customers already spend their day. Every interaction mode lives in the same conversation, synced with your CRM.
* 76% of consumers want to be able to easily switch between calls and messages based on their preference in the moment.
Messages
"I write when it suits me"
Voice notes
"I talk when I don't want to type"
Calls
"I want this solved in real time"
Video *
"I need a richer interaction"
Screen sharing *
"I need step-by-step guidance"
Features
WhatsApp calls, answered in your contact center
Outbound calls with consent
Permission requested inside an active conversation; Meta limits handled automatically in your campaigns.
Chat and voice in one thread
The agent sees everything before picking up. The conversation moves from text to voice without losing context.
Verified Calls
Your name and Meta verification on screen. More answers, protected numbers.
Recording under your control
Calls recorded on your own infrastructure, with Auto QM analyzing 100% of conversations.
Number validation
Numbers validated before sending: fewer bounces, better deliverability, maximum ROI.
Primary channel or smart failover
WhatsApp as channel #1 or as automatic fallback when SMS or the call doesn't land.
Full WhatsApp power
Templates, flows, proactive campaigns and in-chat payments — one platform.
Results already being measured
4x
more conversions on commercial offers (source: Meta)
-50%
average call time to close a sale (source: Meta)
76%
of consumers want to switch between chat and calls (source: Meta)
Verified call
Your brand on the customer's screen
Proactive outreach
Proactive voice reminders
Automatically send scheduled messages to your customers via WhatsApp to notify them of important due dates or upcoming appointments, right in the channel they already use.
Implementation
Live in three steps
Enable calling on your WhatsApp Business account
We activate Calling on your account and set up call buttons in templates and flows.
Connect your contact center
Calls land in Vocalcom natively: same queues, same agents as your current voice channel.
Measure and optimize
Recording, transcription, AI summaries and quality monitoring, alongside all your channels.
Onboarding
Your account, your rates, your channel
Connect your WhatsApp channel in four guided steps, directly on Meta's Cloud API. The account is yours, billing comes straight from Meta — no hidden markups, no reseller margins — and the connection is official and end-to-end encrypted.
Collections
Faster collections at lower cost
Debtors ignore unknown numbers. They don't ignore a verified call from your brand.
FAQ
What is WhatsApp Business Calling?
Meta's official feature for receiving and making voice calls on WhatsApp via the Business Platform. Generally available since July 2025.
Do my customers pay to call me?
No. Calls use data or wifi. Receiving them carries no conversation cost for the business either.
Can I call my customers?
Yes, with prior consent requested inside an active conversation. Vocalcom manages permissions and limits automatically.
Where is it available?
In almost every market on the platform, including Europe and all of Latin America.
How does it integrate with my contact center?
Like any voice call: same queues, same agents, same supervision. No extra development if you already run Vocalcom.
Can calls be recorded?
Yes, on your own infrastructure, fully compliant with GDPR and your industry obligations.
Make WhatsApp your best voice channel
Your customers are already on WhatsApp. Now they can call you too — and your contact center is ready.