Inside CX

Trends, deep dives and practitioner stories from the AI contact center.

Product

WhatsApp Business Calling, explained without the hype

For years, the rule was simple: on the WhatsApp business platform you wrote, you didn't talk. The call button, for company numbers, simply didn't exist. Since July 2025 it does. WhatsApp Business Calling arrived with the general availability of the API, and with it something traditional phone lost long ago: the customer knowing who's calling before they pick up.

Product 1 min read

Navigating Next Steps in Call Center Software

Navigating Next Steps in Call Center Software. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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Customer Experience 2 min read

UC & Collaboration Are Here to Stay

UC & Collaboration Are Here to Stay. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact center.

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Outbound 1 min read

Leveraging Smartphones Leads to Service Success

Leveraging Smartphones Leads to Service Success. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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Customer Experience 1 min read

Cracking Down on Customer Churn

Cracking Down on Customer Churn. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact center.

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Customer Experience 2 min read

Getting a Firm Grasp on Customer Retention

Getting a Firm Grasp on Customer Retention. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact center.

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