Inside CX

Trends, deep dives and practitioner stories from the AI contact center.

Product

WhatsApp Business Calling, explained without the hype

For years, the rule was simple: on the WhatsApp business platform you wrote, you didn't talk. The call button, for company numbers, simply didn't exist. Since July 2025 it does. WhatsApp Business Calling arrived with the general availability of the API, and with it something traditional phone lost long ago: the customer knowing who's calling before they pick up.

Customer Experience 2 min read

Building Stronger Customer Relationships in 2014

Building Stronger Customer Relationships in 2014. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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Customer Experience 2 min read

The Importance of the Customer Experience

The Importance of the Customer Experience. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact center.

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Customer Experience 2 min read

Following Your Customers into the Digital World

Following Your Customers into the Digital World. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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Customer Experience 1 min read

A Dreamforce 2013 Recap

A Dreamforce 2013 Recap. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact center.

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Customer Experience 2 min read

Keeping Up on the Latest Social News Sites

Keeping Up on the Latest Social News Sites. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact center.

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Customer Experience 3 min read

Three Predictions for Customer Service in 2014

Three Predictions for Customer Service in 2014. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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