Inside CX

Trends, deep dives and practitioner stories from the AI contact center.

Product

WhatsApp Business Calling, explained without the hype

For years, the rule was simple: on the WhatsApp business platform you wrote, you didn't talk. The call button, for company numbers, simply didn't exist. Since July 2025 it does. WhatsApp Business Calling arrived with the general availability of the API, and with it something traditional phone lost long ago: the customer knowing who's calling before they pick up.

Outbound 2 min read

The Dynamic Duo of CRM and Predictive Dialer

The Dynamic Duo of CRM and Predictive Dialer. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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Customer Experience 4 min read

Fostering Customer Loyalty and Retention

Fostering Customer Loyalty and Retention. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact center.

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Customer Experience 3 min read

Empowering the Customer With Self-Service

Empowering the Customer With Self-Service. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact center.

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