Inside CX

Trends, deep dives and practitioner stories from the AI contact center.

Product

WhatsApp Business Calling, explained without the hype

For years, the rule was simple: on the WhatsApp business platform you wrote, you didn't talk. The call button, for company numbers, simply didn't exist. Since July 2025 it does. WhatsApp Business Calling arrived with the general availability of the API, and with it something traditional phone lost long ago: the customer knowing who's calling before they pick up.

Customer Experience 3 min read

5 Tips for Winning Millennial Customer Trust

5 Tips for Winning Millennial Customer Trust. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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Customer Experience 3 min read

8 Points to Consider for Customer Journey Maps

8 Points to Consider for Customer Journey Maps. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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Product 3 min read

5 Reasons Live Chat Is Essential for Your Brand

5 Reasons Live Chat Is Essential for Your Brand. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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