Inside CX

Trends, deep dives and practitioner stories from the AI contact center.

Product

WhatsApp Business Calling, explained without the hype

For years, the rule was simple: on the WhatsApp business platform you wrote, you didn't talk. The call button, for company numbers, simply didn't exist. Since July 2025 it does. WhatsApp Business Calling arrived with the general availability of the API, and with it something traditional phone lost long ago: the customer knowing who's calling before they pick up.

Outbound 2 min read

The Power of Social Media and Telemarketing

The Power of Social Media and Telemarketing. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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Product 2 min read

Why a Cloud Contact Center Is No Longer Just a Perk

Why a Cloud Contact Center Is No Longer Just a Perk. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible…

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Outbound 1 min read

Have You Ever Considered Outsourced Telemarketing?

Have You Ever Considered Outsourced Telemarketing?. Engage your customers wherever they are, no matter their communication channel, with an intuitive and flexible contact…

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